Why Your Facebook Ads Are Not Delivering (+ What to Do)
There are a lot of things that can frustrate you.
Having the doughnut you wanted being taken by the person in front of you.
Being issued a parking ticket when you popped into the store for just a few moments.
Or running a paid advertisement or Facebook Ad and not getting the results you wanted.
A lot of frustrating things we encounter are sadly out of our control.
But when it comes to frustration with ads, we’re here to help!
One of the areas small businesses struggle the most with digital marketing is paid promotion.
Here are a few tips that we’ve gathered along the way to help you receive the desired results you want from your paid promotion.
1. The Size of Your Audience
A common mistake when determining the size of your ad’s target audience is that people assume you need to be very specific.
There’s a misconception that your ad has to be “very, very targeted” to reach only a selected few people.
Don’t make this mistake.
Of course, it is important to have an idea of your target audience in mind!
But if your ad targets a very specific amount of people – it limits the potential your ad has.
If you don’t have at least 1,000 active users in your target audience then Facebook will not run your ad.
Try adding additional behaviours or interests, or even extending your demographic restrictions to extend your audience reach.
2. Ad Restrictions
Similar to audience size guidelines, Facebook also has restrictions on ads that can cause them to be disapproved or limited.
One of the most common mistakes here is the text-to-image ratio.
Follow the golden rule or have only 20% of text in an image.
Facebook promotes ads by how attractive it is and if your ad has too much text then your impressions will be limited or closed off completely.
Specific categories such as age, housing, politics, dating etc. can result in your ad being disapproved.
Re-evaluate your ads and make sure that they fit within Facebook’s parameters so that your ad can get a better reach and more impressions.
3. Your Ad Creative
Nailing your ad creative can go a long way.
Transforming your ad from a mediocre one to an eye-catching one isn’t just about the content of the ad.
It is also about how well you use your ad’s headline, description copy and CTA use.
There are thousands of ads constantly running on Facebook at any given time.
Make sure that you are using every part of your ad to capture your value proposition.
Confused about what makes a good headline or which CTA to use?
There are tons of great resources online that can help you out!
Keeping a vigilant eye on targeted ads that you encounter or seeing examples of ads in your industry niche can also help you to get a better idea as well.
Searching for the perfect digital marketing agency for you?
In today’s day and age, it is not enough to simply hire any digital marketing firm. We’d love to show you why we are the right fit for the job! As leading digital marketing strategists, Too Many Tabs Open (TMTO) is eager to offer our services to launch your digital marketing strategy into the new world.
Get in touch with us today at customerservice@toomanytabsopen.uk or at our respective numbers below!
TMTO Douglas: +44 (0) 1624 618964
TMTO London: +44 (0) 204 577 2736
TMTO Colombo: +94 (0) 117 794192
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