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3 Biggest Content Marketing Mistakes (And How to Avoid Them)

Content marketing is easily one of the best investments your business can make.

But only if you do it right.

A lot of businesses struggle when starting out with content marketing or end up making the same mistakes without even knowing it.

Here are a few content marketing mistakes your business should look out for and our helpful tips on how to mitigate them!

1. Not Knowing Your Audience

Brands think they know their audiences.

When a business is created, there is a high likelihood that a specific audience is in mind for the products and services offered.

This is important as a first step to knowing your target audience.

However, there is so much more when it comes to understanding your audience.

Knowing your audience profile is also about identifying their demographics, aspirations, common behaviours and other traits.

This helps you to maximise the true potential of your content and get better results.  

Make sure that you’re actively looking at the demographics of those engaging with your posts and what kind of content attracts different segments of your target audience.

If your content is highlighting specific USPs of your products and/or services, modify the target audience of your marketing content for those specific USPs.

2. Not Tapping into Your Niches

It is essential to know what your business is known for.

This isn’t just the “on the surface” description of your business but understanding which niches you’d like your business to be known for.

One method of doing this is to know how your visitors are landing on your webpage.

A common mistake is that businesses think the more keywords you rank, the better your chances of being seen.

This is simply not true.

The more focused and narrow your content strategy is – the better your content marketing will become.

Use SEO wisely to identify the specific keywords for your niches instead of “dumping” all potentially relevant keywords. 

3. Not Using Content to Retarget

If you aren’t using retargeting for your content strategy, you are missing out.

Retargeting is an online advertising technique that urges past visitors to your website to take action such as signing up for a mailing list.

Businesses think capturing new leads is the more important.

But it can be more expensive and exhausting to constantly think of different ways to find new leads.

That’s why it is important to better nurture one-time visitors with useful content.

This can convert prospects into repeaters and can even help your business create a more loyal following.  

Searching for the right digital marketing firm for your business?

We’d love to show you why we are the right fit for the job! In today’s day and age, it is not enough to simply hire any digital marketing firm. As leading digital marketing strategists, Too Many Tabs Open (TMTO) is eager to offer our services to launch your digital marketing strategy into the new world. 

Get in touch with us today at customerservice@toomanytabsopen.uk or call us on 44 (0) 1624 618964

Get in touch with us today at customerservice@toomanytabsopen.uk or call us on 44 (0) 1624 618964

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