3 Pro-Tips for Digital Marketing in the UK

When it comes to digital marketing, the UK is easily at the forefront.

With so many small businesses and startups based in the UK, there is a lot of competition for online attention. But with the right digital marketing strategy, your business can stand out from the crowd.

It is not enough to have a great digital marketing strategy – you need to make sure that your business’s strategy will be successful with the UK market and that you know your audience.

Here are a few tips to consider when finding the perfect digital marketing strategy for your business:

1. SEO Saves Lives

Keyword research is one of the most effective methods to deliver in terms of ROI and enhance your audience’s reach for your brand. Although it might seem obvious, make sure that you check the spelling of commonly used words in the UK and US. Using tools like Ahrefs keyword research or the Google Ads keyword planner can help you to search for UK-specific keywords that will work the best for a UK audience.

2. Be Creative & Adaptable

The copy used in marketing can differ both subtly and greatly depending on its target market. The languages and tone of voice used for UK vs US markets are considerable. For example, UK-aimed copy works well with a subtle storytelling approach or intelligently entices the audience to your brand whereas US-aimed copy is more straightforward and imperative.

3. Business-to-Business (B2B) Paid Targeting

An important aspect of digital marketing is to run paid social ads aimed at generating leads and enhancing brand awareness. For example, a difference with the UK vs US markets are the job titles used which if not done appropriately to the specific market can confuse the target audience. Tools such as Navigator and hunter.io work well in helping you to tweak targeting as needed and build lead lists.

Searching for the right digital marketing firm for your business?

We’d love to show you why we are the right fit for the job! In today’s day and age, it is not enough to simply hire any digital marketing firm. As leading digital marketing strategists, Too Many Tabs Open (TMTO) is eager to offer our services to launch your digital marketing strategy into the new world.

Get in touch with us today at customerservice@toomanytabsopen.uk or call us on 44 (0) 1624 618964