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The Basics to Digital Marketing
(The Who, What, Why and How)

The world of digital marketing is immense

With various new trends and different platforms gaining more popularity, it can be hard at times to navigate marketing in the ever-encompassing digital era.  

Especially with the COVID-19 outbreak and a transition into remote working, more businesses have opted to develop their digital presences and focus on marketing virtually to attract new customers.  

To understand digital marketing – you need to first begin at the basics.  

But don’t worry – here at TMTO, we have broken down the “what”, “why”, “who” and “how” of digital marketing for you!   

What is Digital Marketing?

Digital marketing comprises all marketing efforts that are done through digital means such as the Internet or electronic devices and uses digital channels such as social media and search engines to connect with customers.  

When it comes to the different types of digital marketing – there is also an array of methods that can be used. Some of the most important elements are Search Engine Optimisation (SEO), Content Marketing, Pay-Per-Click (PPC), Sponsored Content, Social Media Marketing and Email Marketing.  

Why is Digital Marketing Important? 

Using traditional methods is not effective in today’s world as it is more expensive and has a much narrower scope. Digital marketing allows you to reach a wider audience and also ensures that you can measure success daily.  

Moreover, digital marketing helps you to target only the prospects most likely to engage with your products and/or services through targeted advertising and is surprisingly more cost-effective as it demonstrates a high return of investment (ROI).  

Who Benefits from Digital Marketing? 

Brands can now comprehensively think of digital marketing strategies that actively use data and analytics to guarantee successful results. By identifying your target audience with set demographics, businesses can attract customers that are interested in their products and services – and it works vice versa as people are able to fulfil their needs and wants as well! 

How do you do Digital Marketing? 

Well, there isn’t a set formula as each brand is different – but there are steps that you can integrate into your digital marketing strategy! This includes defining your goals, identifying your target audience, establishing a budget for each digital channel, finding a good balance between paid and free digital strategies, creating engaging content, optimising your platforms to be mobile-friendly, conducting keyword research and reflecting on your analytics.    

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