The Eatery is a street food café founded by David Paramour where nourishment and flavour are everything. Situated on Dukes Street in Douglas, the café is known for its versatile breakfast and brunch items and delivers delicious, locally sourced meals.
Our Results
Through their partnered journey with TMTO, the Eatery aimed to increase in-store foot traffic by enhancing its brand awareness and increasing average page reach and engagements.
We helped the Eatery, a local street food café, to achieve its core marketing objectives.
Through our specially tailored digital marketing strategy, we delivered positive improvements to their metrics and elevated their brand presence.
To create the ideal brand identity, we devised a comprehensive strategy based on in-depth research and analysis of the market, competitors, and brand itself.
To establish a strong content strategy and maintain consistency in posting, we created a carefully tailored content strategy relevant to the Isle of Man audience’s peak timings.
Our team of creatives produced a range of design variations and content pieces to entice customers and promote the business’s branding in the eyes of their target audiences.
As part of our social media campaigns, we focused on driving traffic to the store and enhancing brand awareness on Facebook and Instagram through a meticulous and well-structured campaign plan.
After initial meetings, we determined a specially curated strategy plan for the client including a SWOT analysis of the business.
The client shared with us their current challenges and what their aspirations were for the brand.
The real-world challenges identified were then transformed into our marketing goals and objectives for the client’s strategy including relevant metrics with our tactical plan.
One of the key issues our client faced was inconsistency in the branding and a lack of brand values.
Before moving forward with the strategy, it was essential to establish a strong brand identity.
This allows the brand to stand at the forefront of the minds of its target audience so that customers can more easily identify the brand.
We began with a simple branding overhaul by establishing new brand guidelines, values, tone, updated logos, colour schemes, and more.
Content marketing is the next step in our plan.
The research was conducted to determine what type of content would be most effective for the target audience.
The types of content were based on the interests and behaviours of customers and included an array of content types such as videos, content articles, infographics, how-to guides, stories, and polls.
Once we identified all of the challenges and obstacles, we initiated the plan for social media marketing for the brand.
Our developed brand identity and clear content strategy for the brand enabled us to make significant improvements to the first phase of our social media marketing plan.
To effectively manage our client’s social presence, one single strategy is not effective.
Our digital marketing strategies must be holistic, comprehensive and up to date on the latest trends and customer behaviours.
Our objective at this stage is to analyse all of the relevant data collection and research conducted to sharpen our marketing plan.
That is why our social media marketing strategies are closely monitored monthly and we initiated changes to adapt the plan after 3 to 4 months.
Data-driven approaches allow us to make more informed decisions for our clients.
We also created user personas, customer journey maps, paid promotion strategies, and a comprehensive social media marketing roadmap for the following months of the brand.
Based on the research conducted, we enhanced the value of how the brand was perceived including the content, consistency and social media marketing strategy.
All relevant social media platforms were revamped with updated designs to provide the audience with a fresh, enticing experience of the business’s branding.
The second strategy was developed following the foundational elements of Phase 1.
Our plan resonated with the client’s audiences and we were successfully able to accomplish most of our KPIs before the deadlines were delegated.
This included KPIs for in-store traffic and brand awareness objectives.
To test the performance value of our content, we ensure that our strategy is inclusive of different types of content to determine what is the most effective.
This helps to strengthen paid promotion for the brand and improve inconsistencies in the organic performance of the brand’s social media.
We also enhanced the user experience of our content to deliver high engagement rates for our campaigns.
After completing the prior steps in our approach, we launched our paid media campaigns through Facebook.
The campaigns focused on enhancing brand awareness and generating in-store traffic.
Through optimisation of our paid marketing strategy, we increased organic performance metrics by 150% within a short period.
The power in Facebook marketing comes from knowing how to successfully deliver all aspects of a paid media campaign.
We ensure that every aspect of your paid campaign is meticulously catered to from demographics to timing to A/B testing.
Collaboration
We’re a team of creatives who are excited about unique ideas.
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