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September 27, 2021

Creative Interiors

Creative Interiors is a leading interior design firm based in the Isle of Man accredited with the Society of British & International Interior Designers (SBID).

Founded by Jonathan Kneen, Creative Interiors is a Manx family-run business that specialises in luxury kitchen and living designs with seamless renovations.

  • Strategy

    New Website, Re-branding, UX Strategy

  • Design

    UI/UX Design, Art Direction, Social Media Content

  • Client

    Creative Interiors

Open Project

Interior Design Specialists

Our Results

0 % ↑
Organic Website Traffic
0 % ↑
Brand Visibility
0 % ↑
Converstion Rate

Objectives

Through its partnered journey with TMTO, Creative Interiors expected to rebrand its identity from solely kitchen designs to an encompassing interior design firm.

The firm also wanted to increase in-store foot traffic for the showroom and enhance inquiries through the website and social media platforms.

The specific long-term goals we aimed for the business were to:

Create Enhanced Website

Establish New Rebranding & a Strong Content Strategy

Build a Scalable Marketing Infrastructure

Increase Organic Content Metrics

Identify High-Performing Target Demographics & Conversion Rate Optimisation Opportunities

Challenges

We helped Creative Interiors, a local interior design firm, to achieve its core marketing objectives.
Through our specially tailored digital marketing strategy, we delivered positive improvements to their metrics and steered their brand’s revamping.

Average Market CPC and Budget Increased Rapidly

Inconsistent Content Planning & Lack of Organic Engagement

Low and Narrow Audience in the Isle of Man

Increasing Competition from Geolocation Competitors

Services

Branding

To create the ideal brand identity, we devised a comprehensive strategy based on in-depth research and analysis of the market, competitors, and brand itself.

Website Design & Development

From conception to completion, we designed and developed the client’s website including UI/UX design, website copy, SEO, launch support, compliance etc.

Social Media Management

To establish a strong content strategy and maintain consistency in posting, we created a carefully tailored content strategy relevant to the Isle of Man audience’s peak timings. 

Content Creation

Our team of creatives produced a range of design variations and content pieces to entice customers and promote the business’s branding in the eyes of their target audiences.  

Paid Media Campaigns

As part of our social media campaigns, we focused on driving traffic to the store and enhancing brand awareness on Facebook and Instagram through a meticulous and well-structured campaign plan. 

Approach

Transforming Real-World Challenges into Technical Goals

After initial meetings, we determined a specially curated strategy plan for the client including a SWOT analysis of the business. 

The real-world challenges identified and the client’s aspirations for the brand were then transformed into our marketing goals and objectives for the client’s strategy including relevant metrics with our tactical plan. 

Establish Branding & Enhance Brand Awareness

One of the key requests from our client was to revamp the brand from a kitchen design company to an interior design firm. 

Therefore, it was essential for a strong brand identity to be established to enhance the brand’s presence to its target audiences and allow more customers to easily identify the brand.

We implemented a comprehensive brand strategy to make the business more recognisable in the interior design market in the Isle of Man and the UK.

This included specific brand guidelines, SEO written content, set values, tone, etc.

Embarking on Content Marketing

Content marketing was the next step in our plan. 

The research was conducted to determine what type of content would be most effective for the target audience. 

The types of content were based on the interests and behaviours of customers and included an array of content types such as videos, content articles, blog posts, information on the latest trends, stories, and more. 

Better Data-Driven Decisions

Data-driven approaches allow us to make more informed decisions for our clients. 

That’s why our digital marketing strategies are holistic, comprehensive and up-to-date on the latest trends and customer behaviours. 

Our objective at this stage is to analyse all of the relevant data collection and research conducted to sharpen our marketing plan. 

Our social media marketing strategies are closely monitored monthly and we initiated changes to adapt the plan after 3 to 4 months. 

We also created user personas, customer journey maps, paid promotion strategies, and a comprehensive social media marketing roadmap for the following months of the brand. 

Strengthen Uniformity of Social Media

Based on the research conducted, we enhanced the value of how the brand was perceived including the content, consistency and social media marketing strategy. 

All relevant social media platforms were revamped with updated designs to provide the audience with a fresh, enticing experience of the business’s branding. 

Initiating A/B Testing

To test the performance value of our content, we ensure that our strategy is inclusive of different types of content to determine what is the most effective. 

This helps to strengthen paid promotion for the brand and improve inconsistencies in the organic performance of the brand’s social media. 

We also enhanced the user experience of our content to deliver high engagement rates for our campaigns.  

Paid Media Campaigns

After completing the prior steps in our approach, we launched our paid media campaigns through Facebook. 

The campaigns focused on enhancing brand awareness and generating in-store traffic. 

The power of Facebook marketing comes from knowing how to successfully deliver all aspects of a paid media campaign. 

From demographics to the right timing to A/B testing, we ensure that every aspect of our client’s paid campaigns is meticulously catered to.  

Our Trusted Partners

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Collaboration

We’re a team of creatives who are excited about unique ideas.

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    Knowledge
    Bites

    Strategic Pillars Behind Every Winning Content Strategy

    Beginner Search Engine Optimisation for Your Business

    Knowledge Bites

    Beginner Search Engine Optimisation for Your Business

    Beginner Search Engine Optimisation for Your Business

    Strategic Pillars Behind Every Winning Content Strategy

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