Creative Interiors is a leading interior design firm based in the Isle of Man accredited with the Society of British & International Interior Designers (SBID).
Founded by Jonathan Kneen, Creative Interiors is a Manx family-run business that specialises in luxury kitchen and living designs with seamless renovations.
Our Results
Through its partnered journey with TMTO, Creative Interiors expected to rebrand its identity from solely kitchen designs to an encompassing interior design firm.
The firm also wanted to increase in-store foot traffic for the showroom and enhance inquiries through the website and social media platforms.
The specific long-term goals we aimed for the business were to:
We helped Creative Interiors, a local interior design firm, to achieve its core marketing objectives.
Through our specially tailored digital marketing strategy, we delivered positive improvements to their metrics and steered their brand’s revamping.
To create the ideal brand identity, we devised a comprehensive strategy based on in-depth research and analysis of the market, competitors, and brand itself.
From conception to completion, we designed and developed the client’s website including UI/UX design, website copy, SEO, launch support, compliance etc.
To establish a strong content strategy and maintain consistency in posting, we created a carefully tailored content strategy relevant to the Isle of Man audience’s peak timings.
Our team of creatives produced a range of design variations and content pieces to entice customers and promote the business’s branding in the eyes of their target audiences.
As part of our social media campaigns, we focused on driving traffic to the store and enhancing brand awareness on Facebook and Instagram through a meticulous and well-structured campaign plan.
After initial meetings, we determined a specially curated strategy plan for the client including a SWOT analysis of the business.
The real-world challenges identified and the client’s aspirations for the brand were then transformed into our marketing goals and objectives for the client’s strategy including relevant metrics with our tactical plan.
One of the key requests from our client was to revamp the brand from a kitchen design company to an interior design firm.
Therefore, it was essential for a strong brand identity to be established to enhance the brand’s presence to its target audiences and allow more customers to easily identify the brand.
We implemented a comprehensive brand strategy to make the business more recognisable in the interior design market in the Isle of Man and the UK.
This included specific brand guidelines, SEO written content, set values, tone, etc.
Content marketing was the next step in our plan.
The research was conducted to determine what type of content would be most effective for the target audience.
The types of content were based on the interests and behaviours of customers and included an array of content types such as videos, content articles, blog posts, information on the latest trends, stories, and more.
Data-driven approaches allow us to make more informed decisions for our clients.
That’s why our digital marketing strategies are holistic, comprehensive and up-to-date on the latest trends and customer behaviours.
Our objective at this stage is to analyse all of the relevant data collection and research conducted to sharpen our marketing plan.
Our social media marketing strategies are closely monitored monthly and we initiated changes to adapt the plan after 3 to 4 months.
We also created user personas, customer journey maps, paid promotion strategies, and a comprehensive social media marketing roadmap for the following months of the brand.
Based on the research conducted, we enhanced the value of how the brand was perceived including the content, consistency and social media marketing strategy.
All relevant social media platforms were revamped with updated designs to provide the audience with a fresh, enticing experience of the business’s branding.
To test the performance value of our content, we ensure that our strategy is inclusive of different types of content to determine what is the most effective.
This helps to strengthen paid promotion for the brand and improve inconsistencies in the organic performance of the brand’s social media.
We also enhanced the user experience of our content to deliver high engagement rates for our campaigns.
After completing the prior steps in our approach, we launched our paid media campaigns through Facebook.
The campaigns focused on enhancing brand awareness and generating in-store traffic.
The power of Facebook marketing comes from knowing how to successfully deliver all aspects of a paid media campaign.
From demographics to the right timing to A/B testing, we ensure that every aspect of our client’s paid campaigns is meticulously catered to.
Collaboration
We’re a team of creatives who are excited about unique ideas.
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