Hollr is a digital business card platform that aims to revolutionalise virtual networking.
The platform’s ease of exchanging business information has allowed users to better network in a safer and more environmentally friendly way.
Our Results
Through its partnered journey with TMTO, Hollr expected to improve engagement to boost sales of its array of products and increase its user base.
The specific long-term goals we aimed for the business were to:
We helped Hollr, a digital business card provider based in the Isle of Man, to achieve its core marketing objectives.
Through our specially tailored digital marketing strategy, we delivered positive improvements to their metrics and improved engagement for the brand.
To create the ideal brand identity, we devised a comprehensive strategy based on in-depth research and analysis of the market, competitors, and brand itself.
We utilised SEO to improve the rankings for the brand’s website on search engines and improve the quality and quantity of traffic generated to the website.
To establish a strong content strategy and maintain consistency in posting, we created a carefully tailored content strategy relevant to the Isle of Man audience’s peak timings.
Our team of creatives produced a range of design variations and content pieces to entice customers and promote the business’s branding in the eyes of their target audiences.
After initial meetings, we determined a specially curated strategy plan for the client including a SWOT analysis of the business.
The real-world challenges identified and the client’s aspirations for the brand were then transformed into our marketing goals and objectives for the client’s strategy including relevant metrics with our tactical plan.
To improve engagement, it was essential for a strong brand identity to be established to enhance the brand’s presence to its target audiences.
This allowed more customers to easily identify the brand and increase the likelihood of referrals for products and services.
We implemented a comprehensive brand strategy to make the business more recognisable for networking in the Isle of Man and the UK.
This included specific brand guidelines, SEO written content, set values, tone, etc.
Content marketing was a crucial aspect of our digital marketing strategy for Hollr.
The research was conducted to determine what type of content would be most effective for the target audience.
The types of content were based on the interests and behaviours of customers and included an array of content types such as videos, static posts, carousels, information on the latest trends, testimonials, and more.
Data-driven approaches allow us to make more informed decisions for our clients.
That’s why our digital marketing strategies are holistic, comprehensive and up-to-date on the latest trends and customer behaviours.
Our objective at this stage is to analyse all of the relevant data collection and research conducted to sharpen our marketing plan.
Our social media marketing strategies are closely monitored monthly and we initiated changes to adapt the plan after 3 to 4 months.
We also created user personas, customer journey maps, paid promotion strategies, and a comprehensive social media marketing roadmap for the following months of the brand.
To test the performance value of our content, we ensure that our strategy is inclusive of different types of content to determine what is the most effective.
This helps to strengthen paid promotion for the brand and improve inconsistencies in the organic performance of the brand’s social media.
We also enhanced the user experience of our content to deliver high engagement rates for our campaigns.
Collaboration
We’re a team of creatives who are excited about unique ideas.
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