4 Steps to a Successful Content Strategy

Strategy, strategy, strategy.

The key to success in warfare – or a good digital marketing campaign – comes with having a solid strategy. The difference with digital marketing however is that your brand’s successful strategy is heavily dependent on the type of content that you are creating.

Regardless of whether you’ve just begun with content marketing or if you’ve used consistently used the same approach, you can never go wrong with revisiting your content strategy plan.

It’s important to evaluate your strategy to make sure that it is up-to-date with the times, innovative and can guarantee strong customer engagement.

Here are the four most important components of your content strategy that you should make sure that you include:

1. Awareness Content

Create content that focuses on enhancing the visibility of your brand and ensure that these topics are defined by data-driven keyword research. Through SEO tactics, these topics will drive your target audience to your audience and associate your brand as knowledgeable and informative. This content isn’t specifically focused on driving sales but it will create a sustainable, loyal audience for your brand.

2. Leadership Content

Your audience needs faith in your expertise. These content pieces are designed to elevate your status in comparison to your competitors. Whereas awareness content enhances your visibility – this content shows that you know your field.

3. Sales Content

Now it’s time to drive your sales! This content isn’t necessarily aimed at bringing in new visitors to your website but instead to convert those who are interested in your services but need a small nudge. This can include comparison content to show the strengths of your brand and success stories.

4. Pillar Content

This type of content provides a complete answer to any question your customer may be searching for. Blog posts, articles and infographics work as ideal pillar content as they are useful content types that users can refer to.

Looking to get serious in scaling your business through the perfect content for your brand?

We’d love to show you why we are the right fit for the job! In today’s day and age, it is not enough to simply hire any digital marketing firm. As leading digital marketing strategists, Too Many Tabs Open (TMTO) is eager to offer our services to launch your digital marketing strategy into the new world.

Get in touch with us today at customerservice@toomanytabsopen.uk or at our respective numbers below!

TMTO Douglas: +44 (0) 1624 618964