JF Fitness is a local fitness and nutrition business based in the Isle of Man.
Founded by James Furnival, JF Fitness offers one-on-one trainer services for individuals to achieve their fitness and health goals.
With renowned expertise as a personal trainer, Furnival creates customised workout routines and nutrition plans tailored specifically for each client to guarantee success in their physical fitness journey.
Our Results
Through its partnered journey with TMTO, JF Fitness aimed to enhance the brand awareness of the owner as a leading personal trainer for fitness and nutrition on the Isle of Man.
JF Fitness also wanted to enhance its social media presence to increase the number of inquiries and prospective clients.
The specific long-term goals we aimed for the business were to:
We helped JF Fitness, local fitness and nutrition business pioneered by a leading personal trainer, to achieve its core marketing objectives.
Through our specially tailored digital marketing strategy, we enhanced brand awareness and established strong reputability for the brand.
We utilised SEO to improve the rankings for the brand’s website on search engines and improve the quality and quantity of traffic generated to the website.
From conception to completion, we designed and developed the client’s website including UI/UX design, website copy, SEO, launch support, compliance etc.
To establish a strong content strategy and maintain consistency in posting, we created a carefully tailored content strategy relevant to the Isle of Man audience’s peak timings.
Our team of creatives produced a range of design variations and content pieces to entice customers and promote the business’s branding in the eyes of their target audiences.
As part of our social media campaigns, we focused on driving traffic to the store and enhancing brand awareness on Facebook and Instagram through a meticulous and well-structured campaign plan.
After initial meetings, we determined a specially curated strategy plan for the client including a SWOT analysis of the business.
The real-world challenges identified and the client’s aspirations for the brand were then transformed into our marketing goals and objectives for the client’s strategy including relevant metrics with our tactical plan.
A strong brand identity was prioritised to enhance JF Fitness’s brand awareness.
This was to ensure that Mr. Furnival would stand at the forefront of its target audiences’ minds instead of other competitors in the fitness and nutrition industry.
We implemented a comprehensive brand strategy to make the business more recognisable including specific brand guidelines, SEO written content, engaging content, etc.
Data-driven approaches allow us to make more informed decisions for our clients.
Our digital marketing strategies are holistic, comprehensive and up-to-date on the latest trends and customer behaviours.
We also created user personas, customer journey maps, paid promotion strategies, and a comprehensive social media marketing roadmap.
Our social media marketing strategies are closely monitored monthly and we initiated changes to adapt the plan after 3 to 4 months.
Based on the research conducted, we enhanced the value of how the brand was perceived.
This included the type of content and overall social media marketing strategy.
It was essential to post relatable and personal social media content such as cooking videos for healthy meals and short workout routines to build brand reputability.
To test the performance value of our content, we ensure that our strategy is inclusive of different types of content to determine what is the most effective.
This helps to strengthen paid promotion for the brand and improve inconsistencies in the organic performance of the brand’s social media.
To increase leads and attract more clientele, content marketing focused on enhancing brand awareness for programs offered by JF Fitness and positive client testimonials by SEO and SEM.
After completing the prior steps in our approach, we launched our paid media campaigns through Facebook.
The campaigns focused on enhancing brand awareness and generating website traffic.
The power of Facebook marketing comes from knowing how to successfully deliver all aspects of a paid media campaign.
From demographics to the right timing to A/B testing, we ensure that every aspect of our client’s paid campaigns is meticulously catered to.
Collaboration
We’re a team of creatives who are excited about unique ideas.
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